FINTECH REBRAND
Solace
A neobank that wanted to feel less like a spreadsheet and more like a decision made with confidence.
The challenge
Solace had the product but not the presence. Three years of feature launches had left the brand with no unifying voice — an identity that read as generic fintech blue-on-white, indistinguishable from a dozen competitors on the same download page.
The approach
We rebuilt the system from positioning up. That meant a sharper naming logic (we kept "Solace," dropped the tagline soup around it), a warmer palette pulled away from default fintech blue, and a type system built to work identically across marketing pages and in-product UI.
The deliverable that mattered most wasn't the logo — it was a documented voice guide the team could use without us in the room. Six months in, product copy, support emails, and investor decks all sound like the same company.
The result
Solace relaunched with a system built to scale past this quarter's roadmap — one that a five-person marketing team could run without design support for every new surface.
LET'S TALK
Have a project in mind? Let's make it unmistakable.
Tell us where you're headed and we'll help you get there with a brand that refuses to blend in.
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