PACKAGING
Nord Coffee
A specialty roaster whose bags looked like everyone else's specialty roaster.
The challenge
Shelf presence mattered more than the brand had budget for. Nord needed to stand out next to a dozen visually similar specialty bags — kraft paper, hand-drawn illustration, the same three fonts — without a photography budget to compete on.
The approach
We built a typographic system designed to work at bag scale from six feet away, not just on a desk. Roast level is coded through color and pattern rather than imagery, so the system communicates instantly without needing new photography for every seasonal blend.
Every print file was built to test cheaply, so small first-run batches stay affordable while the roastery scales.
The result
Twelve SKUs now share one system that reads clearly on a shelf, at a price the roastery can actually print.
LET'S TALK
Have a project in mind? Let's make it unmistakable.
Tell us where you're headed and we'll help you get there with a brand that refuses to blend in.
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